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Written by Go Promo Editor
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Wednesday, 06 May 2009 |
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Economic crisis, global recession, challenging conditions….these words are being thrown around like Frisbees in a dog park. Yet, we are also reminded that companies promoting aggressively in these times continue to prosper and gain market share. Below-the-line marketing initiatives are a cost-effective way in which to promote on a tight budget and gifts are a backbone of this sector. |
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Last Updated ( Wednesday, 02 December 2009 )
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Written by Go Promo Editor
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Monday, 30 March 2009 |
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Corporate gift giving can be a very serious affair. As part of a well-planned campaign, giving gifts can help establish and maintain critical relationships. If you want the gift giving campaign to succeed there are many issues to consider. This article from The Packaging Source describes a few. |
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Last Updated ( Monday, 30 March 2009 )
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Written by admin .
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Friday, 19 September 2008 |
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Promotional items or promotional products include useful or decorative articles of merchandise that are used in marketing and communication programs. The items are usually imprinted or decorated with a company's name, logo or message. Promotional items have a long history in the USA and elsewhere and if you would like to know more about the background of promotional items and how they are used today then read the mini-guide that follows. |
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Written by admin .
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Friday, 19 September 2008 |
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Business gifts are only effective when they are premium in their quality. Quality is the judging parameter in considering the image of a brand. The superior quality of the promotional gifts leaves an impression of class on the minds of the audience. No brand wants to portray itself as average or low grade, neither the audience give any leverage to such a brand picture. Quality of the corporate gifts is emphasised to mould the audience perception in the favour of a particular brand. This in turn, increases the brand glare. The more they pull in attention the more the brand visibility is enhanced. |
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Last Updated ( Friday, 19 September 2008 )
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Written by admin .
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Thursday, 18 September 2008 |
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Brand exposure is the basic aim of all business gifts which we all know for sure. Then, why not all promotional products are equally competent in spreading brand awareness is the obvious question that surfaces in our minds. They have to be strategic in what they are. In their very orientation to every aspect they involve in representing the brand, they have to have an edge. This is what makes them distinct from other promotional gifts and helps them in carving a position for themselves. Using promotionally honed corporate gifts promises not only maximum brand exposure, but also leaves an indelible imprint of the brand image on the minds of the audience. |
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Last Updated ( Friday, 19 September 2008 )
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Written by admin .
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Thursday, 18 September 2008 |
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Promotional products are becoming an integral part of customer satisfaction strategy; they create an instant bond between the seller and the customers. That being said the question that arises will be what is a promotional product that is innovative, cost effective, and frequently used by the recipients? The answer is simple; it is the same product that we use for beverages: the mug. |
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Last Updated ( Thursday, 30 October 2008 )
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