Is it worth translating your company’s web site into a foreign language? The answer is yes if your business is not entirely focusing on the South African market.

You might think that your web site in English as the most important language in the world should be sufficient. Think again. We forget that one third of all internet users do not speak English and therefore our “international” site is actually losing out from potential clients. There is a constantly growing quantity of quality non-English material on the net and they are more likely to surf in their own language. A multilingual web site is becoming a necessity for international business for different reasons: Multilingual web sites allow you to enter new markets. They create an image of a serious and respectable international business. And it allows your visitors to surf quickly and efficiently in their own language which makes your company more competitive.