Between the noise, foot traffic and staggering range of stands to visit, exhibition halls can be bewildering places. Pre-planning your visit to an expo can help you optimise the time you spend at a show and ensure that you get maximum value from your attendance.

You’ve researched the options, booked your space at the right exhibition and thought briefly about how you want your stand to look. Now what? Marketing, marketing, marketing. Every successful exhibition experience revolves around a good exhibitor marketing strategy. Gary Corin, COO at Specialised Exhibitions, offers some helpful tips.

When organising corporate presentations for large audiences or hospitality events for the product launches at outdoor shows, it is essential to make the right impression.

You want to make sure that your guests and prospective clients feel welcome, comfortable and that they are visually impressed by the way you have presented your company. They will be expecting a high standard of both your choice of venue and the way in which you organise your corporate event.