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Written by Go Promo Editor
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Thursday, 23 July 2009 |
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This is the second and final article in a series setting out the new legal rules relating to direct marketing. As stated in the first article, the provisions in the Consumer Protection Act that affect direct and email marketing come into effect during October 2010. It is advisable to start planning for these legal changes now. |
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Last Updated ( Thursday, 23 July 2009 )
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Written by Go Promo Editor
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Thursday, 09 July 2009 |
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The Consumer Protection Act was signed into law on 29 April 2009. The provisions in the Act affecting direct marketing come into effect during October 2010. It is advisable to start planning for these legal changes now. |
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Last Updated ( Thursday, 23 July 2009 )
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Written by Go Promo Editor
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Tuesday, 07 July 2009 |
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As the financial slowdown broadens and intensifies, marketing budgets are increasingly coming under pressure. Experts suggest that it’s now more important than ever to use those budgets wisely and point to concentrated spending on customer retention. |
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Last Updated ( Tuesday, 07 July 2009 )
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Written by Go Promo Editor
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Thursday, 25 June 2009 |
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Consumer defection and lapsed loyalty are rampant among major consumer packaged goods brands, a problem that is only worsening in the current recession. A new study by the CMO Council provides the most comprehensive and detailed analysis ever undertaken of the defection dilemma among CPG brands. |
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Written by Go Promo Editor
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Monday, 18 May 2009 |
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The saying ‘out of sight, out of mind’ finds particular relevance in competitive areas of the corporate world. In an environment where all stakeholders are vying for a bigger slice of the pie, a company that fails to use any one of the many communication channels available to engage their markets will ultimately fall by the wayside, says Gloria Malan, PR manager at MicroZone Public Relations. |
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Last Updated ( Monday, 18 May 2009 )
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