Bronx Ladies, a brand synonymous with stylish, affordable footwear, recently launched a new marketing campaign dubbed ‘Because I Need Them’ to celebrate the South African woman’s love for shoes.

Phase one of the new marketing campaign rolled out during September, including prominent 18m billboards in Gauteng bearing the brand’s new slogan. This is the beginning of various marketing initiatives that the brand will reveal during the coming months.

“The new slogan and marketing concept – 'Because I Need Them' – takes a humorous look at women’s obsession with shoes. The Bronx Ladies brand talks to the South African woman who has fun with her footwear and who looks for quality and style at an affordable price. The Bronx brand particularly during recessionary times offer stylish women high fashion whilst being price sensitive,” comments Bronx Ladies brand manager, Shane McEvoy.

McEvoy adds, “The clever creative that conveys a woman’s love for shoes has already peaked [sic] the interest of consumers in Johannesburg. We’ve received numerous excited calls and emails from women saying they love the tongue-in-cheek nature of the billboards”.

The billboards will span summer 09/10 and winter 2010 and will feature key looks from the Bronx Ladies range.

Spot the ‘Because I Need Them’ billboards in the following locations:

Camping weekend

M1 Southbound

Road trip

M1 at Corlett Drive onramp

Crown City