The fourth and final annual 2010 National Communication Partnership (NCP) conference, which took place on 17 August at the Sandton Convention Centre, aimed to generate up to three integrated communication campaigns in which all stakeholders can participate.

Something as simple and cost effective as a mouthful of cold water was the key to Sensodyne’s successful marketing and educational campaign in 250 retailers and pharmacies countrywide over the past two months.

Gearhouse South Africa's Durban and Johannesburg branches combined resources and skills to provide all technical production - including rigging, sound, lighting, AV and sets - required for the high profile launch of Emirates Airline’s new non-stop service between Durban and Dubai.

Marketers in the trillion-dollar global communications industry are facing unprecedented challenges retaining customers as cutthroat competition and new service models undercut pricing, prey on lucrative customers and disrupt established markets.

Following the Fifa Confederations Cup, a visitor satisfaction survey commissioned by Cape Town Tourism revealed that out of 323 international visitors canvassed only one said he would not recommend South Africa as a holiday destination. The answer “maybe” came from 3.68% of respondents, resulting into an aggregate brand advocacy score of 96% for destination South Africa, writes Dr Nikolaus Eberl.

Global weekly magazine, The Economist, has launched its first advertising campaign for Johannesburg. The idea behind the campaign, created by proximity#ttp, is to discover more about The Economist while uncovering the hidden side of Johannesburg.

On the back of its growth in active client numbers, which recently topped the 2 million mark, Capitec Bank has announced an evolution of its banking marketing platform, which will be implemented over the next 18 months and is set to change the way clients experience banking.