What makes an idea viral? An idea that would be considered viral first has to stick in a host’s mind and then has the innate need to spread from one host to another. The innate quality of an idea to remain in someone’s mind has been termed its stickiness. Viral marketing means that the idea being spread will have a marketing objective, writes Steven Hall. 

Incorporating the mobile phone into traditional marketing is fast becoming the smart way for businesses to build cost-effective, ethical and relevant digital databases. Digital databases in the current environment typically refer to customers’ mobile phone and email addresses, but increasingly can also include social network spaces, says Chris Rolfe, CEO of Mobilitrix.

Between the noise, foot traffic and staggering range of stands to visit, exhibition halls can be bewildering places. Pre-planning your visit to an expo can help you optimise the time you spend at a show and ensure that you get maximum value from your attendance.