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Written by Go Promo Editor
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Tuesday, 10 March 2009 |
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In times of economic turmoil, don’t underestimate the power of public relations, says Gloria Malan. |
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Last Updated ( Friday, 13 March 2009 )
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Written by Go Promo Editor
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Tuesday, 24 February 2009 |
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Most executives who run small-to-medium size businesses in the marketing industry will tell you that they always feel as if their business is on a knife’s edge, characterised by inconsistent revenue streams, ever-changing client lists and high staff turn over, among other perennial problems. You’re never entirely sure that you will be around next year. VWV Group CEO, Abey Mokgwatsane, offers insight and solutions to this pervasive problem. |
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Last Updated ( Tuesday, 24 February 2009 )
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Written by Go Promo Editor
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Tuesday, 17 February 2009 |
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The conduct of a communications audit is based on a basic premise, namely that proper diagnosis is vitally important before prescribing perhaps unnecessary medicine. How well does your business or organisation communicate? Not sure? Where would you start to find out? Here's a checklist to help walk you through a process that's absolutely vital to your organisation's health and reputation – a communications audit. |
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Last Updated ( Tuesday, 17 February 2009 )
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Written by admin .
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Tuesday, 03 February 2009 |
Marketing budgets are most at risk during economic downturns, but Gartner, Inc. has identified six marketing processes that can be automated to drive revenue and cut costs, maximizing marketing budgets and return on investments (ROIs).
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Written by admin .
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Tuesday, 03 February 2009 |
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In a recession, consumers become value oriented, distributors are concerned about cash, and employees worry about their jobs. But a downturn is no time to stop spending on marketing. The key, says Harvard Business School professor John Quelch, is to understand how the needs of your customers and partners change, and adapt your strategies to the new reality. |
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